18A- Creating a Customer Avatar

For purposes of this assignment I've went ahead and created a customer profile. Information about customer is listed below:
Name: Maggie Lowe
Age: 23
profession: Mother, student, bartender
HomeTown: Las Angeles, California
Current location: Boulder, Colorado

Bio: Maggie, was born and raised in California with five siblings and a farm of animals which is rare to find in Las Angeles. Maggie moved to Colorado with her family when she was 12 and struggled to adjust to the new life. Maggie suffered from location anxiety and depression after the move. With the anxiety came other issues with her health like high blood pressure and weight fluctuation. Now, she developed psychological issues with her self identity which amplified her depression. Maggie graduated high school early and went on to college at the University of Colorado but dropped out after one semester. Maggie became a new mother at 18 and felt like she couldn't focus on school and life, she was overwhelmed and still suffering from anxiety. After stepping back from school, Maggie started bartending late nights trying to pay the bills for her and her new born.

Maggie and I are a bit similar, the bartender part is a piece out of my life, however, I never dropped out of college. I added this because its a reality that is all too common in young women who suffer from depression and anxiety. I thankfully had a support system that gave me strength right when I thought about quitting, actually, right before I even started. I have moved a lot in my life but never across country. I put this detail in because I could feel this happening to someone, especially during the housing crisis in California. I've actually never met anyone named Maggie, the name just came to mind out of the blue. The opportunity for this customer would be to start by adding small lifestyle changes where they might fit. Each change will promote a healthier mind and life balance, helping to relax the mind. Anxiety in this case is a disease that can be helped by starting with the stomach, "YOU ARE WHAT YOU EAT". After the diet is under control we can move on to phase two, exercise. with exercise we can create a plan where Maggie can work out with her child near. At home workout guides can be best for new mommies or mommies with toddlers because it allows for bonding and promotes health in the child too. (Obviously kids won't be able to use weights or do crazy exercises but they can follow mom or dads movements and work out on their own little mat with matching outfits.  This is just one example of how the plan can be completely adjustable per lifestyle. After the support system is introduced the customer will start to feel powerful, after all knowledge is power. Thats all Udeity co is about, we sell items that promote knowledge and we give customers the support to turn that knowledge into power with our nutrition and fitness plan. The idea here is to create a family that will allow you to be the best version of yourself, with support that is inexpensive. We will inspire customers to reach further and do more, they will feel like a deity.