Second Shot at Idea Napkin No. 2
1) You.
I am a passionate an driven business woman with many ideas. I enjoy teaching and helping others which is why I've worked tirelessly my entire life to incorporate both values into my business pursuits. I've always been really good at developing solutions and goals, I hope to one day find a crossroad between law, solutions, and education. UDiety plays a important role in health by providing people with specific dietary plans and educational material. One day, further into my legal career, I hope to work on bills that relate to health, education, and wellness.
2) What are you offering to customers?
When life gets busy it can be difficult to maintain interest in heath and fitness. Interest is they key word here because adjustments can be made to allow ability to continue to exist.
UDiety works to help people gain interest by educating, supporting, and developing lifestyle goals/plans.
Ive illustrated it on a napkin:
3) Who are you offering it to?
This product is honestly for almost any demographic, the age could range from young athletes, students, business men and women, Families, anyone with a busy lifestyle or poor diet habits. Although each customer has their individual reasons, they usually fall under; weight, stress, anxiety, health concerns, depression, money, ext....
4) Why do they care?
Customers care because its important and factually supported. The harmful foods that we consume on an every day basis lack vital nutriance that your body needs to sustain a productive healthy life. Customers will pay for "green" products and high quality as long as they fall under a affordable price. Also, customers are starting to become aware of false companies that sell products life Fit tea, diet pills, waste trainers, ext... Hopefully we disrupt the market as its fragile and offer factual informative information.
5) What are your core competencies?
I have experience and passion on this idea which is very important for innovation and success. I am really good at approaching problems and finding opportunities within.
I do believe these elements fit together and strengthen each other. I think drawing out the plan and evaluating each element separately really helped to further develop the products and strengthening the elements. The weakest part is where to start honestly. You have to grow a customer clientele at the right speed without sacrificing important features like environmentally friendly. I also struggle with the support aspect because its not a product that is necessarily purchasable. The blog/ advise sections are there to feel motivated and not alone, It will hopefully create customers for life. The Support section would require an account on our website and can sign up for emails regarding product sales and coupons on products in part one and two.
Feedback on my last napkin idea was to be more descriptive and draw out each aspect which is what I tried to do here. I think this time around went much better and I actually feel really good about the structure of the plan. My plan defiantly feels stronger and organized now and I can see the different steps and connections.

Hi Tara,
ReplyDeleteI absolutely loved how you illustrated this on an actual napkin and it seemed very ingenious how you put this together. I would have to agree that you can target almost any demographic with this service and I think it would be wise to make other slight modifications in your service to each different type of demographic that you may view as most significant to your service as this will attract a wider range of people. Continue to use feedback to improve upon this idea and you could definitely have a future with this service.